Digital Marketing
Project Information
Digital Marketing
Khilonewala is an innovative service that revolutionizes children’s playtime by offering a diverse range of branded toys, games, and books for rent. Aimed at children aged 1 to 12 years, Khilonewala promotes screen-free engagement while helping parents save on costs, space, and time at home. Khilonewala – Rash Behari Centre, a branch of Khilonewala, sought assistance to expand its customer base and enhance visibility.
Challenges
Aparna’s digital growth was hindered by:
Services Provided:
To address these issues, a strategic approach was designed to revitalize her digital presence:
- Social Media Marketing: Leveraging platforms like Facebook and Instagram to increase brand awareness and engagement.
- Google Ads: Implementing search and display ads to capture potential customers actively searching for similar services.
- Meta Ads: Utilizing Meta (formerly Facebook) Ads specifically for lead generation campaigns.
Strategy Implemented:
- Social Media Campaigns: Engaged the target audience through compelling content and interactive posts on Facebook and Instagram.
- Google Ads Campaign: Developed targeted search and display ad campaigns to attract parents searching for toy rental services and related products.
- Meta Ads for Lead Generation: Implemented lead generation ads on Meta platforms to capture contact information from interested prospects.
Key Outcomes
- Increased Social Media Engagement: Achieved a 43% increase in Facebook page likes and a remarkable 66% rise in Instagram followers.
- Enhanced Brand Visibility: Impressions surged by 23 times on Facebook and 37 times on Instagram, significantly expanding reach.
- Improved Lead Generation: Lead acquisition via Meta Ads saw a notable 57% increase, while Google Ads contributed to a 29% rise in leads.
- Sales Qualified Leads: Generated a 44% increase in sales qualified leads within three months of strategic campaign implementation.
Conclusion
Through a targeted digital marketing approach encompassing social media marketing, Google Ads, and Meta Ads, Khilonewala – Rash Behari Centre successfully amplified its online presence, engaged a broader audience, and significantly boosted lead generation and sales. By focusing on delivering engaging content and optimizing ad placements, the campaign not only met but exceeded client expectations, illustrating the effectiveness of strategic digital marketing in achieving business growth objectives.
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